Common Blogging Myths That Hurt SEO
Blogging is a powerful tool for SEO, but there are a lot of myths that can lead photographers down the wrong path. Let’s bust some common blogging myths and get you on the right track!
Myth #1: Use Tons of Photos
Photos are great, but too many can slow your site down, especially if they aren’t compressed. A slow site hurts SEO and frustrates visitors. Keep images under 40KB when possible and only use enough to complement your article. For wedding showcases, 20-25 images work well. For other blogs, use what’s necessary to solve the search intent or problem without dragging it out.
Myth #2: Stuff Keywords Everywhere
Your blog should be natural, not stuffed with keywords. Each page should target a specific keyword, and you should avoid using that same keyword excessively on other pages. If you do mention it, consider linking to the correct page. Most importantly, make sure your content matches search intent. People looking for a wedding photographer don’t want to land on a blog about a venue, or see someone’s wedding!
Myth #3: Blogs Need to Be Super Long
More words don’t always mean better rankings. Your blog should be as long as it needs to be to answer the reader’s question. Venue showcases should provide key details couples want to know, while featured weddings may need minimal text since readers mainly want to see the photos. Keep it useful and to the point!
Myth #4: You Have to Blog Constantly
Consistency is good, but pumping out blogs with no purpose won’t help. Each blog should have a reason like solving a problem, educating, or attracting traffic. Blogging about random personal interests won’t do much for your business. Instead, focus on blogs that build trust, showcase your expertise, or answer common client questions.
Myth #5: You Don’t Need a Blog to Rank
Blogging is crucial if you want to compete. Many photographers are constantly publishing valuable content, proving their authority and showcasing locations they’ve shot at. A basic 4 page website won’t outrank someone providing useful information. Google prioritizes helpful, high authority websites that create a great user experience. Blogging helps build that authority and keep your site fresh.
Final Thoughts
Blogging the right way can boost your rankings and attract your ideal clients. It’s very powerful and shouldn’t be ignored by any means.