What Is Search Engine Optimization?
Search Engine Optimization (SEO) is all about having your website solving problems, answering questions, or providing education. It’s the practice of helping Google understand what your website is, what problems it solves, and why it’s the best resource for people searching online. When someone types a question or problem into Google, they’re looking for answers. SEO helps make sure your website is one of the top results by focusing on these three key pillars.
🔑 The 3 Pillars of SEO:
On-Page SEO (Clarity & Relevance)
This is where you tell Google, and visitors, exactly who you are, what you do, and how you help. If your website isn’t clear, Google (and people) won’t know how to categorize it.
✅ Example: If you’re a wedding photographer in Denver, your website should clearly state that with relevant keywords in your titles, headings, and page content.Off-Page SEO (Authority Building)
Authority is about proving that you’re trustworthy and knowledgeable in your field. Google looks at signals like backlinks (when other websites link to yours), directory listings, and how often people talk about your business.
✅ Example: If wedding blogs, local business directories, or clients mention your website, it shows Google you’re credible.User Experience (UX)
Google wants to send people to websites that are helpful and easy to use. If visitors land on your page and leave quickly (bounce), it signals that your site didn’t solve their problem. A good user experience keeps people engaged.
✅ Example: Fast loading times, easy navigation, and answering questions quickly help visitors stay longer.
What do once You show up for search results
Once you rank or show up for certain queries/keywords you need to make sure you’re answering the problem the searcher has. Don’t beat around the bush or “click bait” them. Think about the intent of the search and put yourself in their shoes. What would you want to see if you were searching for that term? Provide what you would want to see and do better than everyone else who is targeting that query/keyword.
📈 Looking for SEO Help? Let's Chat!
If you're ready to grow your business with SEO, or just curious about how it works, I’d love to help. Whether you need a full SEO strategy or just want to chat about where your website stands.
✅ Explore my SEO services to see how I can help your website rank higher and attract the right audience.
✅ Book a call if you want to talk through your goals, challenges, or just brainstorm ideas for your business.
No pressure at all! We can schedule a friendly chat to see how we can make SEO work for you!