The 2 Biggest Keyword Mistakes Photographers Make (And How to Fix Them)
Let’s be real: SEO can feel like a mystery, especially when it comes to choosing the right keywords. But after helping tons of photographers, I’ve noticed two huge mistakes that keep people from getting found by the clients they’d love working with.
1. Targeting Keywords That No One's Actually Searching
I get that you’re proud of your style. But going after keywords like “fine art photographer” or “documentary style wedding photographer” might not help you show up in front of the right people. Why?
Because those are photographer words not couple words.
Most couples aren’t typing “fine art wedding photographer” into Google unless they already know what that is (which 98% don’t). They’re typing in practical things like:
“wedding photographer in Asheville”
“how much should wedding photography cost?”
“do I need two photographers at my wedding?”
You want to speak their language, not yours.
2. Only Aiming for One Keyword (And Missing a Whole Web of Opportunities)
Too many people pick one keyword like “[City] wedding photographer” and stop there. But that’s like fishing with one hook when you could be casting a net.
Instead of only going after that one big term, think about all the things couples search for while planning their wedding:
Best wedding venues in [City]
What to wear for engagement photos
Do I need a wedding shot list?
How long should wedding photos take?
If you’re answering their questions, helping them plan, and making their lives easier, you’re becoming a trusted guide before they even search for a photographer. That means when they do search “wedding photographer,” you’re already top of mind.
Final Thoughts
Your keywords shouldn’t just describe your job, they should connect with what your ideal couples are actually looking for. Think like them, speak their language, and show up in more ways than one.
Want help figuring out what your dream clients are Googling? Hit me up! I love digging into this stuff.