14 Free SEO Tips for Wedding Photographers
Is your photography website not being found on Google yet or do you want to boost your website’s visibility?
There’s a few easy things you can do to get started. Here are some instructions to boost your SEO naturally and get the ball rolling. I’ll show you what things you need and some generally practices to get in the habbit of doing to show up more on the Google search engine!
1. Set Up a Google Search Console account
Google Search Console is essential for understanding how visitors find your site. You really need an account asap!
It allows you to:
✅ Track keywords that bring in traffic
✅ Identify competing pages on your site
✅ Monitor backlinks and see who’s linking to you
*Don’t have GSC yet and need help setting it up? Click Here.
2. Optimize Your Google Business Profile
You can increase your chances of showing up in local searches by setting up and fully optimizing your Google Business Profile.
Things to do:
✔️ Get your past clients to leave reviews. Positive feedback helps improve rankings.
✔️ Ensure your contact details and service areas are accurate for better visibility.
3. Track and Optimize Keywords
You need to get a list of keywords to use for your website. Using the right keywords helps potential clients find you. A keyword research tool like Ubersuggest can assist with finding which to use and allow you to track your progress.
Common keywords for wedding photographers:
📍 [Location] wedding photographer
📍 Wedding photography in [Location]
4. Use your Keywords Naturally
Rather than stuffing your content with keywords, use them in naturally. Keyword overuse can make content feel fake or robotic, so focus on keeping it engaging and reader friendly. Also only use keywords on one page to avoid competition between pages. Pick which page you want to rank for a keyword and then don’t use that keyword on any other pages.
5. Analyze Visitor Behavior
Best tools to track user experience:
✔️ Hotjar – Show heatmaps and session recordings to show where users click and how far they scroll.
✔️ Google Analytics – Helps track where visitors go and what path they typically take.
Use these tools to see where people fall off and what things they click. You can also see which pages they go to most and which pages just lead to the user leaving.
6. Build Backlinks for Authority
Backlinks act as digital referrals to your website. Here’s how to get them:
✔️ List your business in directories (search “best business directories” for options).
✔️ Ask venues, florists, and other vendors to link to your website.
✔️ Submit styled shoots or real weddings to wedding blogs for exposure.
➡ Pro Tip: The best backlinks come from the same location or niche related websites and vendors.
7. Guide Visitors to Key Pages
📌 Call to Action Buttons: Make it easy for visitors to book with clear CTAs like "Schedule Your Session."
📌 Internal Links in Blogs: Link to important pages like pricing or contact forms within your posts.
📌 Simplified Homepage: Structure your homepage to direct users where you want them to go.
📌 Avoid Information Overload: Provide only the necessary details to keep users engaged.
8. Structure Your Headers Properly
Proper use of headers (H1, H2, H3) helps both SEO and readability.
Best Practices:
✔️ H1: Your main title (e.g., "Los Angeles Wedding Photographer")
✔️ H2: Subsections (e.g., "Love Notes from Clients")
✔️ H3: Smaller sections under H2 categories
➡ Think of headers as a table of contents for your readers and Google.
9. Write Engaging Titles & Meta Descriptions
Your page titles and meta descriptions should be compelling while accurately describing your content.
Example:
❌ "NYC wedding photography 24/7" → Boring!
✅ "NYC Wedding Photography: Capturing Love Stories That Last a Lifetime" → More engaging!
➡ Catchy titles lead to more clicks!
10. Optimize Image Alt Text Correctly
Alt text improves SEO and makes images accessible to visually impaired users.
✔️ Be descriptive: Instead of "DC wedding photo," write "Bride and groom dancing at a barn wedding in DC."
✔️ Match alt text with page content: If you’re writing about a wedding venue, use a description like "Outdoor wedding ceremony at [Venue Name]."
➡ This helps images rank better on Google while improving accessibility.
11. Make Your Homepage an Elevator Pitch
Your homepage should instantly communicate who you are and guide visitors to the next step.
✔️ First Impression Matters – Clearly state your location and specialty.
✔️ Highlight the Benefits – Explain how you help couples capture their love stories.
✔️ Show Social Proof – Display testimonials from happy clients.
✔️ Navigation Should Be Simple – Make it easy to find key pages like pricing and contact forms.
✔️ Strong Call to Action – Encourage visitors to book a consultation or browse your portfolio.
💡 SEO Tip: Use keywords that tell Google what you do and where you’re located.
12. Blog Regularly for SEO & Authority
Blogging is one of the best ways to improve SEO and position yourself as an expert.
✔️ Ideas for Blog Posts:
📍 Venue guides (e.g., “Top 5 Wedding Venues in Denver”)
📍 Wedding planning tips
📍 Real wedding stories
13. Optimize Images for Fast Loading
Images enhance your website but can slow it down if not optimized.
✔️ Use 20-30 photos max for wedding blogs to keep pages lightweight.
✔️ Resize images to 1000x1000px or 2000x2000px, with a file size of 20-40KB for faster loading.
✔️ Tools like Photoshop’s batch processor (free) or Blogstomp (paid) can help compress images efficiently.
➡ Faster sites make for a better user experience which in turn helps your SEO.
14. Use Images The Right Way
Photos should complement your content, not slow your website down.
✔️ Balance visuals with text to keep users engaged.
✔️ Use properly compressed images to prevent slow load times.
✔️ Ensure each photo adds value to the page rather than just filling space.
Want some help with your seo?
These 14 tips should really help you out! Is this still a little much for you and would you like some help? Feel free to check out my services below and then reach out to see how I can help you.